The sky is no longer the limit.
When strategy meets imagination, anything is possible.
This portfolio showcases my campaign work for Flick FX, created during the MARK2063 course at George Brown College. Our team was challenged to think beyond boundaries — to build a media strategy that elevated the brand and sparked connection. From concept to client pitch, every step reflected bold thinking, creative storytelling, and a future-focused mindset.
Advertising & Media Campaign Development for Flick FX
Situation:
During Winter 2025, I collaborated in a team-based project for MARK2063: Advertising and Media Campaign course at George Brown College. We partnered directly with Flick FX, a local digital effects and multimedia company looking to enhance their brand visibility and customer engagement.
Tasks:
Conducted comprehensive market and competitor analysis.
Developed creative advertising concepts tailored to Flick FX's target demographics.
Designed a multi-platform media strategy, including social media campaigns, digital ads, and interactive content.
Presented the final campaign proposal directly to the client and the course evaluator.
Results:
Achieved a positive client response with Flick FX expressing high satisfaction and interest in implementing several campaign strategies.
Improved personal understanding of real-world client expectations, agency workflow, and strategic communication.
Our campaign was selected among the top presentations by the faculty evaluator, scoring 90% for creativity and feasibility.
Skills:
Strategic Planning, Market Research, Creativity, Communication, Presentation Skills, Digital Marketing
Media Strategy & Client Pitch Presentation
Situation:
Our team had the opportunity to present our strategic advertising and media campaign directly to Flick FX’s CEO in a professional setting.
Tasks:
Crafted a detailed media plan including budgeting, scheduling, and performance metrics.
Took a leading role in developing persuasive client pitch materials (presentation slides, digital mockups, and visual aids).
Delivered key sections of the pitch presentation, clearly communicating the campaign's objectives, creativity, and anticipated outcomes.
Responded effectively to client questions and feedback during the Q&A session.
Results:
Received excellent feedback for presentation clarity, professionalism, and visual storytelling effectiveness.
Demonstrated ability to clearly communicate strategic ideas, resulting in high engagement during client interactions.
Strengthened my confidence and capability in delivering professional presentations, directly contributing to personal growth in client-facing skills.
Skills:
Public Speaking, Presentation Design, Client Relations, Team Collaboration, Strategic Communication
