Analyzing and Enhancing Fashion Nova’s Digital Strategy
Step into my journey of analyzing and reimagining Fashion Nova’s bold digital presence for my MARK2069 course. Through deep dives into their strategies and creative improvements, I uncovered what works and crafted ideas to make it even better. From refining campaigns to designing fresh content, this work showcases my passion for blending analysis with innovation.
Things I have Learned in My Digital Marketing Course
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Social Media Content Mockup
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Website Best Practices
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Paid Display Ad Best Practices
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Paid Social Ads
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Email Marketing Best Practices
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Social Media Best Practices
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SEO/SEM
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Google Trends
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AIDAR Model
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Brand Voice
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PESO Model
Mastering PESO & AIDAR Frameworks with Fashion Nova
Situation: As part of my MARK2069 course, I conducted a detailed analysis of Fashion Nova’s digital marketing strategies, focusing on their use of PESO (Paid, Earned, Shared, Owned) and AIDAR (Awareness, Interest, Desire, Action, Retention) frameworks. This project aimed to understand how Fashion Nova connects with its audience and drives conversions.
Tasks:
Analyzed Fashion Nova’s PESO strategy, identifying strengths and areas for improvement.
Applied the AIDAR framework to evaluate their marketing funnel effectiveness.
Compared Fashion Nova’s brand voice with PrettyLittleThing to highlight differentiation.
Results:
Gained valuable insights into the power of influencer partnerships and user-generated content (UGC) in driving trust and engagement.
Proposed actionable recommendations to enhance retention strategies, receiving positive feedback from peers and my instructor.
The videos collectively garnered over 1,400 views on TikTok.
Skills: Digital marketing analysis, strategic thinking, brand voice assessment, competitive benchmarking, content creation, video editing.
This project stood out due to the creative application of class concepts and the demonstration of my skills in content creation, all while adhering to industry best practices.
Strategic Content Planning with AI for Fashion Nova
Situation: In another key MARK2069 project, I used ChatGPT to create a comprehensive content calendar for Fashion Nova, focusing on aligning social media posts with seasonal trends and audience preferences.
Tasks:
Developed a 20-day retrospective content calendar analyzing Fashion Nova’s past posts on Instagram and TikTok.
Leveraged AI tools to generate a 14-day forward-looking content calendar, proposing new campaigns and strategies to engage Gen Z audiences.
Designed mock-ups for proposed social media posts, tailored to each platform.
Results:
Identified key trends and optimized content ideas to improve audience engagement.
Demonstrated proficiency in AI tools, which streamlined the creation of innovative and relevant content strategies.
Developed platform-specific strategies, showcasing creativity and strategic alignment.
Skills: Content planning, social media strategy, AI-assisted design, trend analysis, creative design, Canva.
AI-Enhanced Social Media Campaigns
Situation: Leveraging AI tools like Canva and ChatGPT, I enhanced creative outputs for Fashion Nova’s social media campaigns during my MARK2069 coursework.
Tasks:
Used AI to generate revised ad concepts focused on retention strategies.
Designed engaging visuals using AI inputs to refine messaging and aesthetics.
Results:
Created visually appealing mock-ups that emphasized loyalty incentives like “We Miss You!” and exclusive deals.
Demonstrated the balance between AI efficiency and authentic branding.
Skills: AI-assisted design, content creation, retention strategy development.