Other Relatable Experiences
A versatile skill set extends beyond formal roles. I have diverse experiences that align with marketing principles, demonstrating adaptability and a holistic understanding of consumer behavior, branding, and promotional strategies.
Student Engagement and Event Promotion
Ambassador, George Brown College Marketing Association (GBMA), Toronto, ON, Canada (2024)
Situation: Represented the GBMA to foster student engagement and enhance awareness of marketing initiatives and opportunities within the college.
Tasks: Assisted in planning and promoting campus events, collaborated with team members to drive student participation, and leveraged social media platforms to increase event visibility and engagement.
Results: Boosted event attendance by 30%, strengthened GBMA's social media presence, and contributed to building a vibrant marketing community on campus.
Relevant Marketing Skills Demonstrated: Event Planning, Student Engagement, Social Media Strategy
Upselling and Suggestive Sales
Guest Services Specialist, The Lobby, Ace Hotel, Toronto, ON, Canada (2023-Present)
Situation: Worked in a high-end restaurant, tasked with providing the perfect service experience and enhancing overall guest satisfaction.
Tasks: Applied a positive suggestive sales approach, making menu recommendations and successfully upselling beverage offerings.
Results: Contributed to a 25% increase in per-customer spend, boosting overall revenue for the restaurant.
Relevant Marketing Skills Demonstrated: Upselling Techniques, Customer Experience Enhancement
Training and Team Communication
Shift Supervisor, Purebread Bakery, Vancouver, BC, Canada (August 2019, August 2022)
Situation: As a Shift Supervisor, I was responsible for daily training sessions on procedures, safety protocols, product knowledge, and customer service for the staff.
Tasks: I consistently communicated with my team to ensure clear instructions, promoting simplicity and efficiency in operations.
Results: This enhanced team performance and contributed to an uplift in customer satisfaction scores by 15%.
Relevant Marketing Skills Demonstrated: Effective Communication, Training and Development
Situation: As an Assistant Store Manager, I conducted personalized beauty consultations and provided product demonstrations to clients seeking skincare solutions.
Tasks: Collaborated closely with my manager to develop effective strategies for promoting and upselling our products, leveraging my in-depth product knowledge.
Results: This proactive approach led to a 25% increase in average transaction value and improved customer satisfaction ratings.
Relevant Marketing Skills Demonstrated: Product Knowledge, Consultative Selling