Client:
French Tutoring Centre
Year:
2022
Duration:
2 Month
Tools:
Canva, Facebook Ads Manager, Google Analytics, Instagram Insights
The challenge
This small business lacked a substantial social media presence, had no targeted advertising campaigns in place, and did not demonstrate sufficient creativity in its overall digital advertising strategy.
My Role
Developed compelling and current digital content, including video advertising and promotional posts, across Instagram, Facebook, and TikTok platforms.
Managed active engagement with the audience by promptly responding to comments, questions, and emails, fostering a vibrant online community.
Implemented comprehensive tracking and analysis of audience engagement metrics, providing valuable insights for data-driven decision-making.
Results
Increased client engagement by 40% through the development of compelling content strategies and audience targeting techniques.
Utilized social media management tools like Buffer to streamline content scheduling and optimize posting times.
Collaborated with the design team to create visually appealing graphics and visuals for social media posts and advertisements.
Conducted regular social media audits and provided detailed reports to client, showcasing key performance metrics and areas for improvement.