Client:
The Blessed Girl Lash Studio (My Small Business)
Year:
2019-2023
Duration:
4 years
Tools:
Canva, CapCut, Calendly, Instagram Insights, Google Analytics, Facebook ads manager
The challenge
Setting up a new business is challenging in a multitude of ways. From a digital perspective, it is essential to implement an efficient booking system to manage client appointments effectively, as well as to cultivate a strong social media presence that enables you to stand out from the numerous competitors in your industry. Additionally, you will require an elegant business card design and a memorable logo to represent your brand visually. It is equally important to identify and target the right audience to ensure your marketing efforts yield positive results. Furthermore, staying informed about social media algorithm changes and being adaptable to ongoing trends are crucial for maintaining relevance in a constantly evolving market, to say the least.
My Role
Business Owner
Manage day-to-day operations, including scheduling, inventory, and bookkeeping.
Develop pricing strategies and promotional offers to attract new clients and retain existing ones.
Handle client billing, payment processing, and receipts.
Lash Technician
Perform professional lash extension services with precision and care, ensuring client satisfaction and safety.
Conduct client consultations to determine the best lash style based on their preferences and facial features.
Maintain a clean and sanitary work environment to meet health and safety standards.
Social Media Manager
A/B Testing: Experiment with different types of content to understand what resonates best with the audience.
Visual Branding: Ensure visual consistency in line with the brand's aesthetic and identity.
Hashtag Strategy: Implement effective hashtag strategies to increase content visibility and reach.
Audience Engagement: Respond to comments, messages, and inquiries promptly to build and maintain a strong online community.
Client Relationship Manager
Maintain an organized database of client preferences, appointments, and birthdays for personalized marketing
Offer loyalty programs or discounts for repeat customers.
Digital Content Creator & Marketer
Create up-to-date, eye-catching digital content.
Video advertising, and promotional social media posts and TikTok.
Track and analyze the engagements of the audience.
Design a logo and a business card.
Results
Boosted client bookings by 40% through engaging content strategies and audience targeting.
Designed a professional brand identity with a custom logo and business card.
Increased social media engagement by 25% with creative visuals and promotional campaigns.
Delivered 5-star customer service with prompt responses across Instagram, email, and texts.
Selected Work
